La Prensa distances itself from scam platform “Tierra Invest”

Amid a growing wave of digital impersonation, Honduran media outlet La Prensa has warned about the circulation of a fake article promoting the platform “Tierra Invest.” Erroneously attributed to the renowned source, the article claims that thousands of Hondurans are generating profits by investing in this platform. However, it is a hoax designed to steal users’ personal data.

Online identity theft for deceptive activities

The article, which has gained considerable attention on social media platforms, includes altered material pretending to be an authentic piece from La Prensa. The headline reads “Thousands of Hondurans are now making money by investing in Tierra Invest” and features a supposed statement from President Xiomara Castro, who is claimed to have endorsed the platform as a move towards a more sustainable future. Nonetheless, there is no verification for this assertion, and the media outlet’s officials have refuted any link to the article.

The fraudulent website, designed to mimic La Prensa’s domain, uses a fake web address (hnfinan.com) instead of the official domain laprensa.hn. Using the WHOIS search tool, it has been confirmed that this domain was registered in April 2025, long after the original site was created in 2000. This visual forgery, coupled with links to forms requesting personal and banking information, reveals its objective: data theft.

Alteration of multimedia content and fabrication of testimonials

The fraud is not limited to a written article, but also includes an altered video in which President Xiomara Castro is shown announcing the launch of “Tierra Invest,” linking the project to renewable energy. However, the video contains obvious inconsistencies, such as a mismatch between the presenter’s lips and the audio. An analysis by the broadcaster Hable Como Habla (HCH) confirmed that the video was manipulated and does not correspond to any original broadcast.

Throughout the fraudulent post, false testimonials from alleged users claiming to have made substantial profits are included, a common tactic in this type of fraud designed to build trust in victims and encourage them to share their personal data.

Warning about the proliferation of digital fraud

El fenómeno de la suplantación digital con fines fraudulentos no es novedoso en Honduras. En numerosas ocasiones, se han registrado casos similares donde se utilizan nombres de personalidades públicas y la apariencia de medios reconocidos para engañar a los usuarios. La advertencia sobre la página “Tierra Invest” se suma a una serie de estafas documentadas por EL HERALDO Verifica desde principios de 2025.

Businessman Fredy Nasser, whose image was used in this fraudulent campaign, also spoke out publicly in January 2025, denying any connection with the platform and warning about the deceptive practices associated with it.

Suggestions to prevent becoming a target of online scams

The incident involving La Prensa’s impersonation underscores an increasing issue of online scams in Honduras, impacting both people and organizations. Individuals must stay vigilant to the misleading methods used by these scam sites, which exploit media outlets and public figures to seem trustworthy. Considering these dangers, it is crucial to confirm the authenticity of information, refrain from posting confidential data on unverified websites, and exercise high caution while navigating the web.